Context: Two major challenges in professional and vocational education (VET) are low le-vels of relevance and coherence between the content of the educational program and de-veloping competence in working life. This article is based on an action research project, conducted as a series of experiments at vocational upper secondary schools and during the basic course for postgraduate certificate teaching in professional education for professional educators in Norway. It was carried out with a focus on job-related professional education to meet these challenges. The project is based on a pragmatic theoretical perspective in professional didactical teaching.